OnBuy and Fruugo are two global marketplace platforms offering their users a seamless shopping experience helped by the use of GS1 standards.

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The idea behind this campaign was to create a range of social media assets and illustrations to help demonstrate the process of joining GS1 UK to list  products on OnBuy and Fruugo.

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This project was a great success and GS1 UK saw a huge increase in membership following this campaign.