Digital Link is a GS1 standard that allows GS1 identifiers to become a gateway to consumer information, product information and useful resources.

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When briefed with this branding project I was asked to come up with something visually engaging while still demonstrating the simplicity of the 'Digital Link'.

Digital link has made some great progress and has become an extremely exciting space within GS1 UK. I have recently started on the design work for the next phase of assets so will be updating this content in the near future.