productDNA is a single catalogue of high-quality independently-verified data that enables brands and retailers to use one common language to describe and share product information.
The purpose of this animation is to demonstrate the benefits of productDNA and the advantages that it can have on your business, while at the same time putting the message across as simple as possible.
productDNA print and digital ads
GS1 UK, 2019 - ongoing
Here are some of the print and digital assets from the early productDNA campaign. Using bold photography, oversized typography and striking colours, I created a series of print and digital ads aimed at not just small food brands but also large grocery retailers.
With productDNA being a brand new data platform the overall approach was to be bold, direct and clear.
