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"Get a barcode" was a video and animation project that I worked on
for GS1 UK. These short videos were distributed across social media targeting potential new GS1 UK members.
The bold colours and typography, along with the minimalist feel allow these videos to really grab the attention of the viewer.
Series two of the "Get a barcode" campaign is aimed at a slightly different audience of marketplace and online sellers. Again, using bold typography more vibrant colours this campaign targets a more up and coming demographic.
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