'Feed us the facts' is a campaign which I worked on for GS1 UK, calling for greater transparency across the food industry.

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The brief for this project was to help visualise the key stats and figures around how GS1 standards deliver trusted data to inform and protect consumers. The bold illustrations and colours allow this important messaging to really have an impact and stand out.

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This is an ongoing campaign which has already been picked up by the majority of the major press outlets.